For those of you deeply involved in Search Engine Marketing (SEM), you are aware of the costly issues dealing with Click Fraud.
For newbies, Click Fraud is when someone or something (a ’spider’) ‘clicks’ on a paid ad listing without any interest in the ad or intent on buying from the advertiser.
What’s the big deal? [...]

continue reading.....

All eyes on Yahoo! this week as they release their most important earnings data in the company’s history April 22nd. Google, Microsoft and Alibaba Group will be watching closely to see if they can deliver the numbers they reaffirmed with analysts. We will also be looking for signs of traction from tweaks to its advertising [...]

continue reading.....

My April 1st posting, Google Slowing?, detailed interpretations of recent Comscore data that showed that the almighty Google may actually be losing strength.
However, Google just released their Q1-08 earnings and hit the ball out of the park! Check out these numbers:
- Q1-08 earnings of US$1.31 billion or $4.12 per share versus US$1 billion or $3.18 [...]

continue reading.....

Comscore, a U.S. based web tracking company, released data earlier this year showing significant slowing in Google’s main revenue source, Adwords (or Pay-Per-Click – PPC – also referred to as paid clicks). This kicked off speculation that Google’s Superman strength is weakening with added kryptonite from a slowing global economy that could lead to [...]

continue reading.....

Google recently introduced a secondary search function this month which is getting mixed reviews.

The upside for Google is:
1. Increased traffic by retaining user’s for additional searches.
2. Increased revenues/profits from added pay-per-click opportunities from Adwords.
For Google user’s, they can enjoy the accuracy of Google’s search technology at a secondary level which should provide increased accuracy versus [...]

continue reading.....