For those who don’t know, in the web world, one of the most important methods for understanding users (your clients) is to study their behavior and habits across your business’ website(s). For this, there are many software applications readily available, like Webtrends, that track macro/micro data that can then be manipulated for analysis which, if [...]

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We are all familiar with the many issues involved with the global trade of pirated goods. Groups such as the U.S. Chamber of Commerce and the International AntiCounterfeiting Coalition estimate global counterfeit sales to be $650 billion per year or 5%-7% of all world trade.
That being said, most of the news we see points fingers [...]

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Trade media companies are pushing steadily into India but with varying degrees of commitment.
In December 2007, Alibaba.com claimed India to be a priority and mentioned an aggressive expansion plan; however, no follow on announcements have been made since.
This past February, Global Sources, who has been on the ground in India since 1989, put forward aggressive [...]

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Our good friend and B2B media guru, Paul Woodward, recently shared his thoughts on B2B media trends.

A summary of this interview can be found on Thomas Crampton’s blog.

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In addition to Trust & Safety issues, most trade media companies struggle to understand who their users are beyond simply tagging them as ‘buyers’ and ‘sellers.’
This oversimplification fails to represent the massive range of businesses participating in global trade which in turn limits their ability to best use the media offered. As an example, [...]

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Last Friday, Microsoft offered to by Yahoo! for US$44.6 billion.
Many articles say it is an effort to strengthen their battle against rival Google; however, there are many other underlying advantages to this transaction. One includes Alibaba Group and its ability to help Microsoft in China through its many, well positioned businesses in [...]

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I read a very interesting article today announcing Global Sources’ latest marketing packages for exporters. I have listed some points of this article below:
At the high-end, the Six-Star Package is designed to provide suppliers with an integrated lead generation and brand building campaign that includes two forms of third-party verification data for an [...]

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