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Trade Media Trends: Tough Sales Period

Published in June 1st, 2008
Posted by Trapp in Import Export, Trade Shows, Trade Trends
No Comments

For those of you involved in import-export, you are definitely feeling the pain as global economies continue to punish us with a low value U.S. dollar and swelling inflation.
For many trade media companies, this is also proving to be an incredibly tough sales period. While speaking with one of TradeMediaBlog’s partners, they admitted that they [...]

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103rd Canton Fair - News & Commentary

Published in April 17th, 2008
Posted by Trapp in Import Export, Trade Shows, Trade Trends
2 Comments

The Canton Fair, one of the world’s largest and most comprehensive trade shows, opened its 103rd session April 14th in Guangzhou, China.
This year’s event (and almost every year) is said to be the ‘biggest and best’ with ever increasing numbers of exhibitors and expected attendees.
However, SCMP.com and our good friend, Paul Woodward, have reported that [...]

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Improving Trade Shows

Published in March 28th, 2008
Posted by Contributor in Trade Shows
1 Comment

Massive shifts in global trade and the overall growth of trade have naturally led to growth within the trade show industry. More new shows are opening and the big shows are getting even bigger. However, the format of these shows remains pretty much unchanged. Attendees simply register and go. Perhaps they’ll peruse the list of [...]

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Trade Show Analytics

Published in March 14th, 2008
Posted by Trapp in Trade Media Services, Trade Shows
2 Comments

For those who don’t know, in the web world, one of the most important methods for understanding users (your clients) is to study their behavior and habits across your business’ website(s). For this, there are many software applications readily available, like Webtrends, that track macro/micro data that can then be manipulated for analysis which, if [...]

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