I read a very interesting article today announcing Global Sources’ latest marketing packages for exporters. I have listed some points of this article below:

At the high-end, the Six-Star Package is designed to provide suppliers with an integrated lead generation and brand building campaign that includes two forms of third-party verification data for an annual price of RMB615,000 (approximately US$85,400). With the One-Star Package, suppliers can take advantage of an introductory twelve-month offer for RMB38,880 (approximately US$5,400). At a minimum, all verified suppliers would have been visited at least three times and their content would have been checked by Global Sources.

The significance of this is two-fold:

1. This is the first time I have seen 2 forms of third party verification included in a marketing package which is very good news for importers using the site.
2. This is also the first time Global Sources has offered a low cost point of entry for such services which is very good news for exporters who would like to try the site’s ability to market their company, products and production capabilities.

To support the new services, the company is in the process of significantly expanding its sales representation. In mainland China, the company projects the number of sales representative team members to increase by approximately 40% to a total of 1,080 by the end of June.

The full press release can be found here.