I am often asked what is trade media? What industry do you serve?

Simply, trade media is the underlying media supporting global trade. From bricks-and-mortar publishing and online sourcing communities to large export-oriented trade events as well as the many third-party services supporting an international trade transaction - all of these businesses are involved in trade media.

To understand the opportunity is to understand the industry we serve.

Global merchandise exports has grown from US$9.9 trillion in 2005 to over US$11.7 trillion in 2006. This is only exports, folks!

Further, the importance of this industry is staggering when viewing global trade as a percentage of GDP, which was only 10% in 1970 (only 38 years ago!). According to the WTO, global trade represented 47% of world GDP in 2006. This is an overwhelming and growing dependence on the trade industry to keep the planet’s economies afloat!

Therefore, the more efficiencies we can drive through global trade and its corresponding media the more likely we are to help local, regional and global economies grow.

Any questions?